University supports Patagonia’s ‘repair not replace’ mission
Patagonia’s UK Worn Wear Tour makes its way to Ambleside on 17 and 18 May, where it is being hosted on campus by the University of Cumbria.
The outdoor clothing company demonstrates a strong environmental and social responsibility in all its activities, and repairing rather than disposing of worn garments, where possible, is an essential part of its ethos.
The Worn Wear Tour comprises a full team, including a seamstress with industrial sewing machine, who can make repairs to garments. And the brand is immaterial – it doesn’t even have to be a Patagonia item to qualify for some TLC!
Patagonia’s Enviro Marketing Coordinator UK & Ireland, Lisa Douglas explains:
“Extending the life of clothing is the single most important thing we can do to lower our impact on the planet.
“Here at Patagonia, we are on a mission to encourage people to think differently about their clothing and to help make their clothes last a lifetime. At each stop on the UK tour, we’ll be offering free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. And when it’s time for a replacement, we want people to invest in something that lasts.”
Patagonia’s Worn Wear programme was created in 2013 as a way to encourage people to take good care of their gear, washing and repairing as needed. It’s an extension of a philosophy Patagonia has held for more than 40 years. Worn Wear aims to keep clothing, regardless of brand, in circulation for as long as possible.
Lisa adds: “We normally complete approximately 20 - 40 repairs a day (depending on the repairs we receive) and operate a first-come, first-served system, but as we are on campus for two days we will aim to do any many as we can in that time.”
Right: Patagonia seamstress effects a repair
The University of Cumbria’s Ambleside campus is home to its outdoors studies students who will be probably be among the first to take up Patagonia’s offer!
The van, which is open between 09.30 and 17.30 each day, is in the UK from 16 May until 4 June and, following its Ambleside visit, will be heading up to Keswick. The tour will aim to educate visitors about the philosophy behind Patagonia’s Worn Wear programme.