Delia Moisa, Doctoral Researcher
Doctoral candidate, Delia Moisa, was awarded the Best Presentation at the ICISSS 2024: XVIII. International Conference on Interdisciplinary Social Science Studies, Belgrade, Serbia, May 20-21, 2024. Delia presented her current research from Cumbria, which involves integrating personality traits and travel motivations to develop enhanced digital strategies for small and medium-sized enterprises (SMEs) in the tourism sector.
Delia's research aim is to develop a digital platform abling the use of sector-based algorithms to allow tourim businesses to more accurately study, profile and predict customer behaviour. Delia's study augments broad person-based demographics (gender, age, etc) by using the concept of personality trait. This can inform personalisation which interprets human drives and correlates tourism products and services with personality traits.
Supervisors: Tim Heap (Lead Supervisor) and Dr Demos Parapanos
Funding: University of Cumbria
Partners: Cumbria Tourism
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