IFLAS Founder: Professor Jem Bendell
Dr Jem Bendell is Professor of Sustainability Leadership and Founder of the Initiative for Leadership and Sustainability (IFLAS) at the University of Cumbria (UK).
Jem focuses on leadership and communications for social change, as well as approaches that may help humanity face climate-induced disruption. A graduate of the University of Cambridge, Jem had twenty years of experience in sustainable business and finance, as a researcher, educator, facilitator, advisor, & entrepreneur, having lived & worked in six countries. Clients for his strategy development included international corporations, UN agencies and international NGOs.
The World Economic Forum (WEF) recognised Professor Bendell as a Young Global Leader for his work on sustainable business alliances. With over 100 publications, including four books and five UN reports, he regularly appeared in international media on topics of sustainable business and finance, as well as currency innovation. His TEDx talk is the most watched online speech on complementary currencies.
In 2012 Professor Bendell co-authored the WEF report on the Sharing Economy. Previously he helped create innovative alliances, including the Marine Stewardship Council, to endorse sustainable fisheries and The Finance Innovation Lab, to promote sustainable finance. In 2007 he wrote a report for WWF on the responsibility of luxury brands, which appeared in over 50 newspapers and magazines worldwide, and inspired a number of entrepreneurs to create businesses in the luxury sector. That bio is all past tense, as now Jem has moved into a new phase of work in light of the latest climate science.