Dr Karam Al Mandil, PhD
- Senior Lecturer in Marketing PG Programme Leader - MSc International Management & MBA (Lancaster)
- Institute of Business, Industry and Leadership
- Business
- Email: karam.almandil@cumbria.ac.uk
- Location: Lancaster
Qualifications and memberships
PhD in Marketing, Brunel University London
MSc in Marketing, Brunel University London
PGCert in Learning and Teaching in Higher Education, University of Cumbria
BA in Business Administration, Aleppo University
Fellow of the Higher Education Academy (FHEA)
Member of the Chartered Institute of Marketing (CIM).
Academic and research interests
Consumer Behaviour
Branding
Quantitative Research
Publications
Al Mandil, K. and Yen, D. (2017). ‘From brand experience to happiness: exploring the impacts on brand loyalty and price premium’. In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation. 26-28 April 2017, Linnaeus University, Kalmar, Sweden. pp.278 - 285. (Winner of the prize of best paper in sensory branding).