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Centre for National Parks and Protected Areas

An international research centre at the University of Cumbria

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Our Purpose

We deliver and promote research and knowledge exchange relevant to national parks and protected areas, facilitating change by shaping policy, practice and perceptions.
 
Browse publications here.  
 
 
 
 
The PLACE Collective Logo, Lake District fells behind.

Our Creative Associates

The PLACE Collective is a community of artists engaged with issues of landscape and environmental change, primarily in rural regions. It brings artists into a wider process of research, debate and knowledge-sharing, working both within and outside academia. 

Founders: Harriet Fraser and Rob Fraser, Visiting Research Fellows. 

The PLACE Collective

Latest News & Events

PLACE Collective joins innovative Land Use for Net Zero (LUNZ) hub

Introducing our Advisory Board

Environmental Land Management Short Courses in Cumbria - 2025

CNPPA Newsletters

COP26 Joint Statement

Past Events

 

Quarterly Newsletter

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Contact Us

Enquiries about our work or looking to collaborate? Please contact our team today.

GDP of Happiness: do sustainable holidays make us happier?

Since January 2023 Dr Demos Parapanos, Lecturer in Tourism Managment at University of Cumbria, has been collaborating with New Forest Escapes, a successful B Corp based in Nottingham, to pioneer a social innovation project seeking to understand whether sustainable holidays make us happier. 

The term Gross Domestic Product (GDP) is a famous measure of financial success, though it fails to measure other impacts such as ‘the good in the world’ achieved by a country. 

Demos explains: "This research project is looking to investigate the factors affecting visitors’ happiness and well-being as a result of staying in a sustainable place. We hope to answer questions such as ‘How much is holiday happiness linked to what the holiday business owners provide?’ ‘How much do guests' individual experiences or the weather contribute?’ and ‘How does a sustainable home add to guests' experiences of holiday happiness?’

"We hope to find out whether guests’ happiness can be positively affected by holiday accommodation owners ‘doing the right thing’ and delivering greener- living holidays in a positive way."

Further information about this collaborative research is available on the New Forest Escapes website.

Researcher Dr Demos Parapanos
Researcher Dr Demos Parapanos

GDP of Happiness: do sustainable holidays make us happier?

Since January 2023 Dr Demos Parapanos, Lecturer in Tourism Managment at University of Cumbria, has been collaborating with New Forest Escapes, a successful B Corp based in Nottingham, to pioneer a social innovation project seeking to understand whether sustainable holidays make us happier. 

The term Gross Domestic Product (GDP) is a famous measure of financial success, though it fails to measure other impacts such as ‘the good in the world’ achieved by a country. 

Demos explains: "This research project is looking to investigate the factors affecting visitors’ happiness and well-being as a result of staying in a sustainable place. We hope to answer questions such as ‘How much is holiday happiness linked to what the holiday business owners provide?’ ‘How much do guests' individual experiences or the weather contribute?’ and ‘How does a sustainable home add to guests' experiences of holiday happiness?’

"We hope to find out whether guests’ happiness can be positively affected by holiday accommodation owners ‘doing the right thing’ and delivering greener- living holidays in a positive way."

Further information about this collaborative research is available on the New Forest Escapes website.