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BSc (Hons) - Business Management

Are you looking to hone your skills across the many facets of business? Do you want to discover how to shape yourself into a leader in order to kick-start your dream career?

This hands-on programme uses collaborative methods to ensure you graduate with all the skills to reach the top, giving you a real-world insight to the many strands of business, from marketing and project management to people management and consultancy. We are ranked top in the North West for producing entrepreneurs (Novuna 2023)
Designed in consultation with leading employers and organisations, our BSc (Hons) Business Management degree focuses on creating forward-thinking, agile business leaders that are ready for the workplace upon graduating.

Throughout the programme you will explore the latest thinking from industry and build essential knowledge on key principles of modern business theory.

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Course Overview

You will take a hands-on approach to learning the intricacies of a functioning business, applying theoretical knowledge learned in the classroom to real-world scenarios by simulating the implementation of business development or starting up a business. You will gain confidence and build your ability to support businesses through applied learning to prepare for your transition into the workplace. You will learn through a dynamic mix of lectures, tutorials, interactive workshops, guest speakers, and case study-informed learning.
The world of business is constantly evolving, and we aim to create business leaders that can think on their feet and solve problems by preparing you for success.

On this course you will...

  • Immerse yourself in practical experiential learning. Enhance your skills through applied learning and gain confidence in the workplace with engaging business simulations.
  • Benefit from Cumbria’s strong industry connections with global enterprises and local employers, grow your network and discover the many opportunities that await you.
  • Discover a global perspective and develop a robust skill set across the many elements of business, giving you the tools to start your own business, or to be a stand-out candidate on the journey to your dream career.
  • Shape yourself as a professional within the business space. You will learn the fundamentals of business, and how to present yourself as a leader.
  • Be inspired and guided by dedicated, research-active academics deeply passionate about the nuances of business. Experience personalised support from these experts, who are committed to nurturing your learning journey and sharing their wealth of knowledge with you.
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Course Structure

What you will learn

In year 1 (level 4) of the 3-year programme, the common first year gives you the opportunity to gain thorough grounding in the world of business.
At level 4 all our students are taught together and study 4 x 30 credit modules. Level 4 provides an excellent foundation for you to develop a broad understand of business theory, academic and study skills and an appreciation of some of the debates and challenges facing contemporary business.

As you move into levels 5 and 6, your knowledge and skills will be built on through the modules you will study and the opportunities you will be given to apply your knowledge. We have a varied approach to learning and like to bring realistic contexts to learning through case studies, problem solving exercises, business simulations and games. The programme integrates theory and practice by providing inputs to the student learning from guest speakers, lectures, practising managers and through supporting assessment. Students will have opportunities to give and receive peer review on formative assessment and will be guided throughout in developing their skills in this vocational aspect of their personal development.

At level 6, students are supported into the employability cycle through such activities as application preparation and mock interviews.  Research skills are developed at all levels culminating in students designing and undertaking their own research project in Level 6. The Level 6 project is not a traditional dissertation, and is instead a Consultancy project which might be the foundation of a new start-up, a practical project with a partner organisation, or a transformative organisational development initiative.

Year one
  • Operate
    The aim of this module is to introduce students to key areas of organisations’ internal operating environments including policy and strategy, digital operations, innovation, and enterprise development. Students will also see how these operations are set within the broader context of market forces and government regulation. The module explores the world of finance and economics and the complexities of data in organisations.
  • Lead
    This module will introduce you to the basics of effective leadership in a business context, exploring various leadership styles, team dynamics, and essential self-leadership skills, developing a mindset crucial for future managerial roles. In addition to our work on personal development and study skills, we will begin to look at the theories and models that inform the practices of business and management, including an overview of the essential functions, structures and types of organisations. Finally, we will begin to consider the importance of values, ethics, and diversity and how they contribute to well-being and sustainability.
  • Communicate
    This module aims to introduce students to the importance of effective internal and external communications skills in building sustainable relationships and delivering customer value. It examines the role of marketing and its significance in the modern world in maximising the effectiveness of business performance. The module will explore the key concepts in marketing including the marketing environment and digital marketing. It will provide insights into the marketing mix and marketing research. In addition, the module looks at the importance of a business communication strategy and the role that digital communication plays within this.
  • Collaborate
    This module will introduce students to the nature and structure of organisations and the changing environments in which organisations operate, including economic, geographical, nature of the business and competition. It focuses on developing team working skills, how organisations learn, culture in organisations and how digital platforms can enable team working, collaboration and collaborative behaviour.
Year two
  • Simulate
    This module works through a Business Simulation and involves implementing business development or starting a business. It will bring you together in teams to operate a simulated start-up business and in so doing it provides an opportunity for you to apply your learning from modules across the programme in a group-based business project. The module deals with real world scenarios, challenges and solutions.
  • Projects
    This module will provide you with a broad understanding of the principles of project management which will enable you to make a positive contribution to project work in an organisational setting. The aim is that students will develop a critical understanding of the concepts used in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations.
  • Markets
    The aim of this module is to develop an appreciation and understanding of the special nature of services marketing and its underpinning theories, models and concepts. You will have the opportunity to examine consumer behaviour and the unique challenges inherent in marketing, managing and delivering outstanding services. You will also gain insights into customer experience and the progress of the economic offerings of services through the physical and digital channels.
  • People
    This module explores people in domestic and international business contexts. The course aims to outline how the globalised, changing world of work impacts people in organisations. You will learn how to apply psychological, OB, and HRM theories and principles to organisations and individuals at work. Moreover, the course will look at the impact of AI-enabled intelligence technologies on employee and organisational outcomes in global business. By the end of this module, students should be able to skilfully assess their own and others' personal biases and perceptions and demonstrate an understanding of how these factors can impact behaviour within organisational contexts.
Year three
  • Innovate
    This module opens up the concepts of entrepreneurship, intrapreneurship and the strategic planning process needed to move from an idea to a value-generating product or service. The primary objective is to foster an entrepreneurial mindset, encouraging students to identify and seize opportunities, think creatively, and take calculated risks. Through an exploration of key concepts, case studies, and real-world examples, the module aims to instil a deep understanding of the entrepreneurial process, from idea generation to business development. Furthermore, the module seeks to cultivate innovation by emphasizing the importance of adaptability, resilience, and continuous learning. Ultimately, the aim is to empower students to become not only successful entrepreneurs but also innovative problem solvers in various professional contexts.
  • Transform
    This module is designed to provide students with a deep understanding of change management, organisations and systems transformation. It explores the theoretical foundations, practical approaches, and case studies related to leading and navigating organizational change effectively.
  • Consult
    The aim of this module is to develop a sound and critical understanding of a range of business and management research methodologies and their relevance to a wide array of fundamental and applied research contexts. The module provides students with the opportunity to initiate, plan, develop and undertake a research project, using a systematic approach to research based on individual initiative and pathway of study. Projects may be either a traditional dissertation, the development of a start-up organisation, campaign or a client project.  

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.